PROMISE is an acronym for "Peers Reaching Out and Modeling Intervention Strategies". PROMISE for HIP is an effective community-level HIV/sexually transmitted disease (STD) prevention intervention that relies on role model stories and peer advocates to promote healthy behaviors and change social norms related to the HIV care continuum. PROMISE for HIP focuses on activities along the HIV care continuum. Community members generate the specific intervention content from their own experiences. Through their stories, they model strategies for goal behaviors related to HIV testing, PrEP, HIV status disclosure, linkage to care, retention in care, or adherence to ART for friends and community members. PROMISE for HIP then depends on peer advocates to distribute the stories within their communities and discuss them with peers. Role model story messages move through social networks and influence social norms, attitudes, and behaviors.